Continuum College Instructor Resources
Social Media
Tips, Tricks, and Resources
Get Started
- Sign up for Twitter with an email address and a clever Twitter handle (that’s your username)
- Be aware of the UW Social Media Guidelines
- Be part of UW’s Twitter community by following these feeds:
- @UW – The University of Washington
- @UWContinuingEd – UW Professional & Continuing Education (The entity that manages your certificate programs)
- @UWContinuum – UW Continuum College (The entity that oversees UW Professional & Continuing Education)
- UW Professional & Continuing Education Certificate Instructors
- Signing up to join LinkedIn is easy, you just need an email address
- And to make your bio really great, check out this article
- Consider creating a LinkedIn Group so that students and alumni can stay in touch with each other and you
- LinkedIn hashtags help you discover topics and posts that relate to your interests. If you use them in your posts, people interested in the topics you tag will find your posts.
Get to the Point
Write clear, concise posts:
- Deliver your message in just a few words
- Keep posts respectful and in compliance with UW guidelines
Get Visual
Posts with images or short videos get more engagement than posts that are just text:
- LinkedIn posts with images have a 98% higher comment rate
- Tweets with visual content are 3 times more likely to get engagement
- People are 65% more likely to remember information if it includes an image
Get in on the Fun
Follow UW Professional & Continuing Education on all these platforms:
Social Media Video Lessons
Get Connected on Social Media (Video Length 4:22)
Social Media Strategies (Video Length 3:47)
Simple Strategies for Twitter (Video Length 3:13)
Simple Strategies for LinkedIn (Video Length 4:59)
Updated 09/28/21